For example, someone who lives in Syria a once prosperous nation torn apart by war is going to have a very different view of life and a totally different desired self paradigm than someone living in New York.
It is important to understand this, because it helps you understand what influences people and what influences different niches because not everyone wants the same things. There is always a GAP between the current self and the desired self also known as "DESIRE" and "DEMAND".
Why do some people want certain things and others don't? What causes someone to desire to spend $1000 on a new a stereo while someone else prefers to spend $1000 on a pair of shoes? Why do some people want to spend $100k on a car while someone else wants to give away $100k?
Well, it is because people have their current self paradigm and they have their desired self paradigm and every single day they are simply trying to bridge that gap between where they are right now to where they desire to be. The gap in between these two states is what creates all desire and all demand. People literally wake up daily and they buy things, consume things and take action to become their desired self.